South African women shape our nation’s future through care. They raise children, support ageing parents, comfort the sick, mentor young people, strengthen communities and keep families thriving. This care forms the foundation of our economy, yet much of it remains unpaid, unmeasured and unseen.
Investing in women isn’t just the right thing to do – it’s also smart economics. Research suggests that closing gender gaps in labour force participation and leadership could add around US$7 trillion to global GDP, while broader gender parity could generate gains of up to US$12–28 trillion1.
Empower her. Empower everyone.
1 World Economic Forum: Gender equality is smart economics. It’s time to invest accordingly. https://www.weforum.org/stories/equity-diversity-and-inclusion/gender-equality-smart-economics/?utm_source=chatgpt.com
Introducing CARE.
South Africa's first social currency
Not because care should be transactional – but because society should finally recognise its worth. Because every act of care creates healthier families, stronger communities and a more resilient South Africa.
Empowering women is not only a social justice issue; it is also an economic growth strategy because it expands the labour force, raises productivity, and increases investment in families and communities. Not everything that matters can be measured in Rands. But that doesn’t mean it isn’t priceless.
CARE Currency.
The most valuable currency
Care is essential infrastructure – it’s a critical economic driver that underpins health, productivity and national development. Care creates communities.
Care has always had value, we’ve just never had a currency to recognise it. Not because care should be transactional – but because society should finally recognise its worth.
Introducing the CARE bank notes
Did you know that a widely cited 2024 study of banknotes from 115 countries found: Women appear on roughly 7.5% of the people depicted on banknotes worldwide (54 women out of 716 individuals)2. So, we’ve created care bank notes telling the stories of women whose compassion, dedication and support have created lasting value in the lives of others.
2 NestEgg. Global banknote study reveals gender disparity: Only 7.54% depict women. https://www.nestegg.com.au/borrow-money/banking/global-banknote-study-reveals-gender-disparity-only-7-54-depict-women
