When COVID-19 hit, depression and anxiety surged by 25% in a single year. Every year, suicide claims more than 700 000 lives, making it one of the leading causes of death among young people aged 15–29. And in South Africa? 9 out of 10 people with mental illness can’t access the help they need.

The cost isn’t just emotional. Mental health conditions drain $1 trillion from the global economy annually in lost productivity. But here’s what really matters: the human cost is immeasurable.

A new way to talk about how you feel

“How’s the weather inside you?” is Cipla’s bold campaign to change the conversation around mental health, one metaphor at a time.

Think about it: We talk about the weather every single day. It’s easy. It’s universal. It’s safe. So why not use that same language to describe what’s happening inside?

• Feeling sunny? That’s amazing.
• A little cloudy? That’s OK too.
• In the middle of a storm? You’re not alone.

Just like the weather, emotions shift. Seasons change. And it’s OK to feel whatever weather you’re experiencing right now.

This campaign isn’t just about awareness, it’s about permission. Permission to acknowledge your feelings. Permission to ask for help. Permission to simply be.